The slow blog
Speed, explained like
you sell things for a living.
No jargon dumps, no 40-point checklists. What actually makes stores slow, what it costs, and what's worth fixing first.
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How This Site Loads in Under 100ms (Steal These Ideas for Your Store)
nomoreslow.com ships no JavaScript frameworks, no web fonts, no trackers, one small HTML file per page. Here's the exact recipe, and which parts transfer to a real e-commerce store.
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INP: The Silent Metric Killing Your Mobile Checkout
Interaction to Next Paint measures how fast your store reacts when shoppers tap. Over 200ms feels sticky, over 500ms feels broken, here's why stores fail it and how to fix tap lag.
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Core Web Vitals for Store Owners, in Plain English
LCP, INP and CLS translated into shop language: what Google actually measures, where the numbers come from, why 'passing' matters for rankings and revenue, and how to check yours free.
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Why Your Shopify Store Is Slow (It's Probably the Apps)
The five real reasons Shopify stores fail Core Web Vitals, app script pile-up, oversized images, theme debt, tap lag, and layout shift, and which ones are worth fixing first.